search for something...

search for something you might like...

Play As Loud As Possible The unique story of the outsider cassette and record label from 1982, Broken Flag, is told in Steve Underwood’s new book 'Even When It Makes No Sense'.  Alan Rider sits up and takes notice.

Play As Loud As Possible

The unique story of the outsider cassette and record label from 1982, Broken Flag, is told in Steve Underwood’s new book 'Even When It Makes No Sense'. Alan Rider sits up and takes notice.

by Alan Rider, Contributing Editor
first published: January, 2025

approximate reading time: minutes

Broken Flag’s output won’t be for everyone…as it often pushes against the boundaries of what music is and isn’t, and operates in the zone where art confronts entertainment.

Even When It Makes No Sense – The Broken Flag Story
Steve Underwood
(Korm Plastics)

To state that Broken Flag was legendary may be overstating the case a bit, but it certainly gained itself a reputation, both at the time and retrospectively, as a label that was truly underground, off the radar, and instrumental in creating and nurturing what is now called Noise and Power Electronics.  In those murky and far off pre-internet days of the early 80s, musical scenes and genres could form in dark corners, away from what would now be the harsh spotlight of the internet, and attract like minds, free from interference or the need to be ‘liked’ or garner followers and multiply posts.  The channels were limited, cassettes being the choice for anyone on a budget, and communication was largely by or in person.  That spawned a network of niche labels, distributors and mail order outlets forming across the world in a way that was genuinely off the grid and operating from flats, squats and bedrooms, existing outside of the established music and rock circles, which gave it both mystique and an air of exclusivity.   Broken Flag ticked all of those boxes. Record sleeve

Taking its name from a Patti Smith track, Broken Flag was the brainchild of Ramleh’s Gary Munday. Initially intended as a vehicle for releasing firstly his post-punk act , A Cruel Memory, then his experimental and extreme electronic acts inspired by Whitehouse. Formed in 1982, Broken Flag never formally ceased, although its most prolific output was early on. It released both cassettes and vinyl by Gary’s solo project, Kleistwahr and group, Ramleh (both of whom are still active entities to this day), as well as a plethora of electronic and noise artists with names like Satori, Irritant, Putrefier, and Swastika Command. Accompanied by the often gruesome imagery beloved of the early UK industrial scene and a distinctive house design aesthetic, usually a black box containing a single monochrome image and stark lettering, Broken Flag quickly developed a discrete and recognisable ‘brand’.  This inspired fan Steve Underwood to start his own ‘Noise Culture’ magazine, As Loud As Possible, which took years to put together, yet lasted for only one issue.  Part of the reason for that was that Steve saw no point in merely paying lip service to acts he featured in the fanzine.  To do justice to its subjects, every feature had to be as comprehensive and in-depth as humanly possible, and form the definitive statement on the topic. That meant it took three and a half years just to create that one issue, 18 months of which was writing and researching a Broken Flag article.  Its just as well they did all that work at the time (2010), as that article now forms the basis for this book, along with additional interviews and updates of the original material, and reprints of both issues of the Broken Flag fanzine (from which the book takes it’s name). Those fanzines also contained the same mix of imagery, Art Brut and broken poetry that made Broken Flag so distinctive. 

The majority of the 80 odd Broken Flag  releases are covered through interviews with the artists concerned and in depth analysis, along with a fair few conversations with Gary himself on the way.  Its an impressive work, and certainly meets the brief of being the definitive statement on Broken Flag as a phenomena, label, and instigator of a unique musical genre that has both persisted and grown over the years.  Many Broken Flag releases have since been re-issued on a variety of labels, which attests to their lasting appeal to their specific, and hugely dedicated, audience.  Broken Flag’s output won’t be for everyone.  In fact, I would go further and say that it won’t appeal to most, as it often pushes against the boundaries of what music is and isn’t, and operates in the zone where art confronts entertainment.  There are no winners and losers in that battle, but it does mean that acts like Ramleh and Skullflower can both exist and flourish.  Without the ability to develop underground, away from the music industry glare,  and having outlets like Broken Flag to support them at a pivotal time in music, it is doubtful that would have happened as effectively.  In the 190 pages of this book, you can really get under the skin of what that scene was about, and how, home grown and, making no sense though it was, why it still matters now.

Book cover


Essential Information:  You can purchase ‘Even When It Makes No Sense’ for just 12.50 Euros (plus postage) direct from Korm Plastics via their online shop here

Alan Rider
Contributing Editor

Alan Rider is a Norfolk based writer and electronic musician from Coventry, who splits his time between excavating his own musical past and feeding his growing band of hedgehogs, usually ending up combining the two. Alan also performs in Dark Electronic act Senestra and manages the indie label Adventures in Reality.


about Alan Rider »»

Pauline Black Interview, January 26th

RECENT STORIES

RANDOM READS

All About and Contributors

HELP OUTSIDELEFT

Outsideleft exists on a precarious no budget budget. We are interested in hearing from deep and deeper pocket types willing to underwrite our cultural vulture activity. We're not so interested in plastering your product all over our stories, but something more subtle and dignified for all parties concerned. Contact us and let's talk. [HELP OUTSIDELEFT]

WRITE FOR OUTSIDELEFT

If Outsideleft had arms they would always be wide open and welcoming to new writers and new ideas. If you've got something to say, something a small dank corner of the world needs to know about, a poem to publish, a book review, a short story, if you love music or the arts or anything else, write something about it and send it along. Of course we don't have anything as conformist as a budget here. But we'd love to see what you can do. Write for Outsideleft, do. [SUBMISSIONS FORM HERE]

WRITERS thru' the Years

A.I. House-Painter, Agata Makiela, Alan Devey, Alan Rider, Alex V. Cook, Ancient Champion, Andy Allison, Annemiek, Archibald Stanton, Becca Kelly, Belle Plankton, Bruce Bailey, Caiomhin Millar, Cassie Thomas, Chantal, Cheiron Coelho, Chris Connolly, Christian Present, Damon Hayhurst, Dan Breen, Danny Rose, David Hackney, David O'Byrne, Denni Boyd, Dirty Lillie, DJ Fuzzyfelt, Dr. Rich, Dr. Richard Bennett, Duncan Jones, Erin, Erin Pipes, Erin Scott, Gracey Babs, Graham Baker, Guilaine Arts, H.xx, Hamilton High, Henderson Downing, Holly Martins, J. Charreaux, J.Lee, Jay Lewis, Jaycentee, Jennifer Lynn, Jenny McCann, Jeremy Gluck, Jez Collins, Joe Ambrose, John Robinson, Jonathan Thornton, Julie O, Karl Morgan, Katherine Pargeter, Kelsey Osgood, Kevin McHugh, Kiah Cranston, Kleo Kay, Lake, Lauren Frison, Lee Paul, Luke Skinner, Malcolm, Marek Pytel, Mark Piggott, Martin Devenney, Meave Haughey, Michelle Williams, Mickey, Mike Fox, mindy strouse, Neil Campbell, Neil Scott, Ogglypoogly, OL House Writer, Pam, Paul Burns, Paul Hawkins, Paul Mortimer, Paul Quigley, Peter Williams, Pixie McMowat, Pixievic, Rene Williams, Richard John Walker, Rick Casson, Rikki Stein, Ronan Crinion, Rowena Murphy, Ruby Lake, Ryan 'RJO' Stewart, Samantha Charles, Seth Sherwood, Shane O'Reilly, Sheridan Coyle, Sofia Ribeiro Willcox, Sophia Satchell-Baeza, Spanish Pantalones, Speedie John, Spencer Kansa, Steve McCarthy, The Conversation, Tim London, Tim Sparks, Tony Fletcher, Toon Traveller, Trevi, Urs Lerch, Wayne Dean-Richards, and founders, Alarcon & Lamontpaul

OUTSIDELEFT UNIVERSE

Kerry Hardley-Pryce at the Bear Bookshop
OUTSIDELEFT Night Out
weekend

outsideleft content is not for everyone